Marketing Manager
Marketing Manager
The Yacht Sales Co. is seeking an experienced Marketing Manager to join our industry-leading Asia Pacific yacht sales company. Join our passionate team in marketing the yacht ownership dream to a rapidly growing lifestyle market segment.
The role is hands-on, managing a small team, developing and implementing strategic marketing and public relations activities, and working closely with our Asia Pacific sales team to promote our new yacht brands and pre-owned yacht inventory.
The full-time role is hybrid, preferably South East Queensland-based. However, other locations will be considered based on skillset and experience.
KEY RESPONSIBILITIES
- Play a key role in steering the business to achieve strategic growth and goals.
- Work with COO, GM – New Yacht Sales & GM – Pre-owned Sales to ensure products are promoted based on stock availability and business cash flow requirements.
- Work with existing client data to send targeted campaigns to specific contact segments.
- Utilise HubSpot to create structured and regular (preferably live) reporting for marketing activities & results (enquiries, deals lost/won etc.)
- Plan and drive the marketing strategy, media bookings, social media campaigns, and departmental budgets.
- Liaise with industry media, including producing and distributing media releases on relevant events, new model releases and company updates.
- Investigate strategies, implement and nurture sponsorship opportunities with clubs, events and marinas around our Asia Pacific network, providing a platform for our team to build relationships and capture new opportunities.
- Content management of multiple websites, landing pages and online forms.
- Manage a small internal team of two Marketing Executives.
- Quarterly reporting to key shareholders and represented brands/shipyards.
- Planning, management and marketing of various yacht shows and open yacht events.
- Strategise partnerships with other brands to provide mutual access to our existing databases.
- Oversee the design and production of signage and marketing collateral for offices, vehicles etc.
- Manage the evolution of various documents, brochures and collateral, bringing them in line with new brand guidelines, style and technology.
SKILLS & EXPERIENCE
- Tertiary qualifications in marketing, public relations, or a related field is highly desirable.
- Meticulous attention to detail when writing copy, proofing websites, digital and print ads, boat listings, brochures etc.
- Minimum of 5-10 years of relevant marketing experience, preferably in the marine or a related industry.
- Experience in event planning and management.
- Excellent written and verbal communication skills.
- Experience in executing effective social media campaigns.
- Proven ability to develop and execute successful marketing and communication plans.
- Extensive experience using a CRM system, including marketing, and automation (i.e. HubSpot, Salesforce etc.)
- Proficient with WordPress, Adobe Suite, Google Ads and Meta Business Suite.
- Ability to manage your team’s workload, output and quality control both remotely and in person.
- Ability to travel to boat shows and industry events throughout Asia Pacific as required.
WHEN?
Position available for an immediate start or as required by your current situation.
HOW?
If you’re interested in joining a fun and energetic team with an exciting career in the marine lifestyle sector, then we’d love to hear from you.
Please complete the application form below and we will be in touch.
Let’s get started.